Improve the ROI of new product launches by
>3x

Yellow Package box

We will help you digitize your new product launch consumer journeys from pre-launch engagement, sampling, education, post sampling engagement, ratings / reviews as well as completion of journey with offline / online purchase via personalized promotions and Buy Now linkages. Significantly better ROI will come from

  1. Targeted Sampling without waste
  2. Re-targeting with content / promotions
  3. Advanced Analytics

Pain points faced by brand managers in new product launches

  1. Spray & Pray

    Low control over who gets the free samples

  2. Lack of Education

    Inconsistency in education and benefit communication along-with sampling activities

  3. Wastage

    High levels of wastage and sampling fraud

  4. Cannot Re-target

    No ability to re-target people who got the samples as data collected is often missing or inaccurate

  5. Delayed Response

    No robust early user feedback on the products launched

Benefits that iSamplez will bring to you

Through our technology you will be able to significantly improve your new product launch ROI via

  1. Lower cost of physical sampling

    Samples will be vended via a network of dedicated smart vending machines. Cost lower than promoter girls or couriers

  2. Targeted Sampling

    Machine will only dispense samples after QR code verification and u control who gets the QR code

  3. No wastage

    Unique QR codes will ensure there is tracking of 100% samples. No chance of Fraud.

  4. Re-targeting

    You can re-target users who took the sample with content and personalized promotions.

  5. Content Hub

    Host How to Videos, rich media brand content, etc in campaign pages or brand pages.

  6. Higher click-through rates / engagement rates

    Unlike social media where brand posts are interrupting users experience in iSamplez wall, users intent is to discover new products so engagement will be high

  7. Product Reviews

    Get rich feedback from users to get early indication of the new product's performance.

  8. Own data

    Build 1 st party / 2 nd party data to leverage in future campaigns across all your brands

  9. Deeper Understanding

    Option to ask 2-3 questions before QR code generation to enrich your user understanding

  10. NPS

    NPS scores based on samples tried will give you early predictor of your new product launch success